May 3, 2024
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Barbara Dunlay, MBC

Barbara Dunlay brings more than 40 years of communication experience to Siegfried Dunlay. As co-founder of the business, Barbara serves as president. For more than 20 years, Barbara worked her way up to Senior Director of Communications at Honeywell, a Fortune 500 global manufacturing company where she honed strategic skills in creating communication plans, developing key messages, leading crisis teams and serving as national spokesperson. Launching the Siegfried Dunlay business has provided opportunities to work with an incredible list of clients across all industries and in a variety of communication disciplines from employee communication to leadership effectiveness and public relations to marketing communications.

Throughout her career Barbara has been recognized for her strong interpersonal skills and work as a people leader and a high-energy, enthusiastic professional with extensive expertise driving programs to deliver results. With a passion for coaching and ability to provide valued feedback, she is known as a trusted advisor to executives. She is highly motivated, bringing passion and energy to her work. She has earned a reputation as a detail and results-oriented professional known for achieving measurable results.

She holds a master's degree in business communication from the University of St. Thomas in St. Paul, Minn. She also earned a certificate in public relations from the St. Thomas Graduate School of Business. Her bachelor's degree is in organizational management and communication from Concordia College in St. Paul, Minn.

Barbara enjoys mentoring young people to find their potential and sharing what she's learned throughout her career. She pursues an active life of traveling, entertaining, biking and boating on Lake Minnetonka with family and friends and gets great joy from her flourishing flower gardens.

Certifications
Coaching to Excellence (New Ventures West)
Crucial Conversations (VitalSmart)

Top Talent Themes from StrengthFinders
Positivity, Achiever, Developer, Individualization, Empathy

Janell Siegfried, ABC

With more than 30 years of communications expertise, Janell serves as vice president and treasurer for Siegfried Dunlay. Known as an action-oriented, global business professional, Janell excels at creating and managing integrated marketing and communications campaigns. With her penchant for process, she has led the work of many global cross-functional teams focused on diverse and strategic projects including divestitures, factory relocations and key process changes. Prior to co-founding the business, Janell held key roles in marketing and business communications at Honeywell, ADC Telecommunications, Graco, and United Hospital.

Widely regarded for strong facilitation skills, Janell brings creativity and speed to everything she does. Her strength in leadership coaching includes one-on-one work to prepare executives for critical presentations; media interviews; video or web presentations and to be more effective as leaders. Janell's strengths include the ability to see the big picture and synthesize information from many sources into an integrated whole, whether it's a product launch, a big strategic project, or an important PowerPoint presentation. Janell is a great problem-solver using her logical and analytical skills, yet full of ideas always coming up with new ways to solve a challenge.

Janell holds bachelor of arts degree in mass communications and General Honors study specialization from the University of Wisconsin-La Crosse and studied abroad during part of her time there. She has completed professional accreditation through the International Association of Business Communicators.

On the personal side, Janell has been active in the community, church and schools working with children, teens and young adults helping them develop goals and achieve their dreams. With a strong commitment to literacy, she has formed and led numerous reading groups for children and teens. Janell and her two young adult sons share a passion for outdoor sports, adventurous travel, music discovery and creation, and their two Shih-Tzu puppies Koda and Chloe.

Certifications
Coaching to Excellence (New Ventures West)
Crucial Conversations (VitalSmart)
Marketing Research (University of St. Thomas)

Top Talent Themes from StrengthFinders
Strategic, Achiever, Learner, Input, Ideation